Color Psychology in Online Marketing SEO

The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. all have a psychological impact on your visitors.


Click Here for a list of website colors and color codes for HTML color chart

Click Here to blend your own HTML website colors


Some of the common colors and what type of psychological emotion they may invoke in website viewers:

RED is associated with love, passion, danger, warning, excitement, impulse, action, adventure.

BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.

GREEN is associated with money, nature, animals, health, healing, life, harmony.

ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.

PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

WHITEWHITE is associated with innocence, purity, cleanliness, simplicity.

YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.

PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.

BROWN is associated with earth, nature, tribal, primitive, simplicity.

GREY is associated with neutrality, indifference, reserved.

BLACK is associated with seriousness, darkness, mystery, secrecy.

You can see from the above examples that what color you use depends on what business or product you are promoting and your customer target audience.


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